Introduction
One of the biggest questions beginners ask is:
“What should I charge?”
Charge too high → no clients.
Charge too low → no growth.
Let’s find the right balance in 2025.
1. Don’t Work for Free (Long-Term)
Doing 1–2 sample projects is fine.
But regular free work lowers your value.
2. Start Slightly Below Market Rate
If the average logo design costs ₹1,000,
you can start at ₹500–₹700 to attract first clients.
Once you gain reviews → increase rates.
3. Charge Based on Skill Level
Beginner → Basic pricing
Intermediate → Standard pricing
Expert → Premium pricing
Price should reflect your confidence + quality.
4. Offer Packages Instead of Random Pricing
Example for social media design:
Basic: 5 posts – ₹1,500
Standard: 10 posts – ₹2,800
Premium: 20 posts – ₹5,000
Packages look more professional.
5. Increase Price After 3–5 Clients
Once you:
✔ Gain testimonials
✔ Build portfolio
✔ Improve speed
Raise prices by 20–30%.
6. Avoid These Mistakes
❌ Copying random freelancers’ pricing
❌ Charging ₹100 for high-skill work
❌ Being scared to negotiate
Conclusion
As a beginner, price smartly — not cheaply.
Your goal is to gain experience, testimonials, and confidence — then scale your income step by step.
